Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

Email Strategies for Nonprofits: Boost Engagement and Build Donor Trust with Sara Hoosholey

Jan 16, 2024

Sara Hoshooley, a fundraising consultant and coach passionate about small nonprofits, shares compelling insights on email strategies that resonate. She emphasizes that emails allow for genuine conversations and community building, unlike the fleeting nature of social media. Sara discusses practical tips for growing email lists, like offering valuable resources, and highlights the significant impact of recurring monthly donations. Her approach focuses on nurturing trusting relationships, making email marketing an essential tool for nonprofit growth.

45:03

Episode guests

Sara Hoshooley

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Episode notes

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Quick takeaways

Emails offer a more personalized communication channel compared to social media, fostering deeper relationships with supporters and enhancing donor engagement.

Building an effective email list requires offering valuable resources in exchange for contact information, nurturing trust and encouraging potential donations.

Deep dives

Engaging with Target Audiences through Petitions

Using petitions can effectively engage individuals who may not yet be part of the donor pool or mailing list. By encouraging people to advocate for issues they are passionate about, organizations can gauge their interests and build a connection. For instance, inviting individuals to sign a petition for better access to medication for those with certain diseases signifies their values align with the organization’s mission. This not only brings them into the organization's sphere but also allows for targeted follow-up based on their expressed interests.

Intro

2min

A Journey from Volunteer to Fundraising Consultant

3min

The Power of Email for Nonprofits

13min

Effective Facebook Advertising for Pet Owners

2min

Building an Engaged Email List

13min

Engagement Strategies for Nonprofits

11min

Engaging Nonprofits: Resources and Connections for Success

2min

Tired of pouring your time and effort onto social media and NOT hit your fundraising goals? In this episode, Sara Hoosholey, fundraising consultant and founder of Charity Shift, joins host Maria Rio and shares innovative strategies for small nonprofits to collect emails, engage audiences, and boost donations.

Sara explains how nonprofits can use digital strategies to build trust, retain donors, and grow their impact. Learn how to create values-aligned campaigns, collect email leads effectively, and nurture long-term donor relationships.

Email Strategies for Nonprofits – The Highlights:

Why email is the most effective communication channel for nonprofit donors.
How to grow your nonprofit's email list: Proven email collection strategies for nonprofits.
How values-aligned campaigns build trust and create long-term donor relationships.
Steps to nurture new email subscribers with a targeted welcome series.
The role of reciprocity in donor retention and engagement.

🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, donor engagement, productivity & tools, and nonprofit storytelling strategies!

About Sara Hoshooley:

Our guest, Sara Hoshooley is a fundraising consultant and coach with a passion for small nonprofit organizations. As a former small charity Executive Director, she understands the challenges and opportunities facing small but growing nonprofits. Her unique approach uses each organization's strengths to grow fundraising in an authentic and achievable way.

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