Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions
Further Together: Fundraising Strategies for Nonprofit Organizations
Welcome to Small Nonprofit, the podcast designed for leaders, fundraisers, and advocates in the nonprofit sector who want to create real change. We provide small nonprofit organizations with strategies to enhance their fundraising campaigns, improve nonprofit governance, and implement ethical fundraising practices that resonate with today’s values-driven donors. Hosted by an experienced nonprofit consultant, Maria Rio, this show delves into the unique challenges of nonprofit fundraising and community-centric fundraising, providing tools for donor engagement and major gifts fundraising.👤 Who Should Listen?This podcast is perfect for anyone involved in a small nonprofit seeking practical advice on fundraising strategy, nonprofit leadership, and board accountability. Whether you're looking for innovative fundraising ideas for nonprofit organizations or trying to create an impact measurement framework that demonstrates your organization’s value, Small Nonprofit is here to guide you.🎤 Core Topics We CoverCommunity-Centric Fundraising: Learn how ethical fundraising practices can strengthen donor relationships, enhance donor engagement, and align your organization with values-based major giving principles. We’ll help you shift from a donor-centric model to one that prioritizes the community.Systemic Change and Governance: From participatory budgeting to nonprofit board of directors best practices, we explore how to navigate the nonprofit industrial complex and embrace structures that foster diversity in nonprofit leadership and board accountability.Preventing Nonprofit Burnout: Tackle topics such as nonprofit burnout prevention and learn how to cultivate a healthy, anti-oppressive work culture that supports your team’s well-being.Nonprofit Storytelling: Understand how to measure your nonprofit’s effectiveness through nonprofit impact measurement strategies and leverage nonprofit storytelling to create compelling narratives that attract donors.📣 Engaging Conversations and Real-World AdviceIn each episode, we bring you insights from experts in fundraising consulting, nonprofit grant writing, and capital campaign strategies. From interviews with fractional fundraisers and major gift officers to deep dives on fundraising tips and innovative fundraising ideas, we offer actionable advice that you can implement immediately to strengthen your organization’s impact.💰 Learn How to Build a Sustainable NonprofitEvery nonprofit leader faces the challenge of achieving financial sustainability. Our episodes address critical fundraising strategies for nonprofit organizations, providing insights on volunteer management, capacity building, and nonprofit marketing strategy. Gain access to tools that help you execute successful fundraising campaigns and build a foundation for long-term growth.🤝 Join the Movement for Systemic ChangeAt The Small Nonprofit, we’re committed to transforming the nonprofit sector from the ground up. Our focus on systemic change and community-centric fundraising aligns with our mission to support nonprofits in creating equitable, sustainable communities. By addressing topics like values-based decision making and nonprofit transparency, we’re working to build a more ethical, inclusive sector.❤️ Stay ConnectedSubscribe to Small Nonprofit on Apple Podcasts, Spotify, YouTube, or your preferred podcast platform. Don’t miss an episode as we explore everything from fundraising tips to nonprofit social media strategy, and learn how you can become a stronger advocate for your organization’s mission.
Episodes
Mentioned books
Nov 18, 2025 • 25min
Leading While Latina: Identity, Power, and the Politics of Nonprofit Work
Send us a textWhat is it like to lead a nonprofit when you’re constantly being told you’re “too much” of one thing and “not enough” of another? On this week’s episode of The Small Nonprofit Podcast, Sharonne Navas shares what it’s been like to navigate a predominantly white sector as a first-gen American Latina. With experience spanning organizations like Para Los Niños, Ayuda, NARAL Pro-Choice America, and national justice movements, Sharonne names what it means to do deeply political work in a sector that loves to pretend it’s “neutral”. Maria sits down with Sharonne — co-founder and Executive Director of the Equity and Education Center in Seattle and a longtime advocate, organizer, and policy leader — to talk about identity, race, and power in nonprofit leadership. Nonprofit leaders will walk away with language to describe what they’re experiencing, validation that they’re not imagining it, and practical ideas to lead in ways that centre community, democracy, and their own humanity. The Highlights Living in the “in-between” as a Latina ED – Sharonne reflects on growing up as the first American-born child of Central American immigrants, never feeling quite “Latina enough” or “American enough,” and how that plays out in mostly white nonprofit spaces. Racism and tokenism in fundraising – From being treated as a bilingual “two-for-one” hire to working with wealthy donors, Sharonne names the microaggressions and structural issues that racialized leaders face in development and leadership roles. Why nonprofits are inherently political – Sharonne challenges the idea that nonprofits should be “non-political,” framing our work as resistance in systems where governments have stepped back from their responsibilities to marginalized communities. Democracy, philanthropy, and power – Drawing on her policy and advocacy work, she unpacks the contradictions of billionaire philanthropy. Resources and Links Connect with our host, Maria Rio Connect with our guest, Sharonne Navas Book a Discovery Call HereSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Nov 11, 2025 • 32min
Nonprofit Leadership and The "PolyCrisis"
Send us a textThe nonprofit sector is facing a “polycrisis”. In this candid conversation, we unpack how simultaneous shocks (policy shifts, funder chill, shrinking donor pools) are reshaping civil society and what small nonprofits can do to adapt. We talk about building durable strategies instead of episodic crisis responses, and how to make decisions that protect mission over ego. Just as importantly, we get real about leadership wellbeing: navigating fear, staying in productive tension, and knowing when to step back. You’ll hear concrete ways to hold both urgency and care without burning yourself out or your team. On this week’s episode of The Small Nonprofit Podcast, host Maria Rio sits down with consultant and movement leader Rachel D'Souza, founder and principal of Gladiator Consulting and a member of the Community-Centric Fundraising Global Council. Together, they explore how nonprofit leaders can stay grounded, collaborative, and courageous in uncertain times, and what this moment asks of all of us. The Highlights: Polycrisis = this is a structural reset, not a blip. Multiple shocks are hitting at once, from government pullbacks to donor-consolidation trends; this reset requires long-term strategy, not perpetual crisis appeals. Leadership in ambiguity: Discomfort isn’t the same as harm; staying in relationship through tension is a core leadership skill right now. Mission over ego: When resources shift, leaders may need to right-size, share services, merge, or even sunset, to preserve gains made. Wellbeing as capacity: The sector isn’t well; leaders need practices that keep them resourced enough to make hard, long-horizon decisions. Values alignment matters: If we claim justice externally, our internal policies and culture must reflect it. Actionable Tips for Nonprofits: Create a “durability plan,” not just a crisis plan: Define 12–24 month funding scenarios, decision triggers (e.g., reserves level), and pre-agreed pivots (program pause, shared HR/finance). Normalize productive tension: Add a “discomfort check” to meetings: name what feels hard, distinguish discomfort from harm, and agree on the next experiment. Protect leadership capacity: Set non-negotiables (quiet hours, coverage plans, reflective time). Model boundaries so the team believes you mean it. Align inside practices: Audit internal policies (pay equity, leave, flexibility) to match your external equity commitments. Then share that story with donors. Resources and Links: Guest: Rachel D'Souza— Founder & Principal, Gladiator Consulting Website: gladiatorrds.com Instagram: @ConsultingGladiator LinkedIn: Gladiator Consulting / Rachel D'Souza Book a Discovery Call HereSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Nov 4, 2025 • 19min
Grant Writing: Getting to YES! with DeaRonda Harrison
Send us a textIf you’re tired of chasing dead-end applications or hearing “we don’t accept unsolicited proposals,” this episode is for you. We dig into how to build a smarter pipeline by prioritizing funders that welcome new grantees. Then we tackle the myth of “hard-to-fund” programs (arts, advocacy, civic education, etc.) and show you how reframing your work to match donor priorities can unlock dollars without changing your programming. On this week’s episode of The Small Nonprofit Podcast, grant expert DeaRonda Harrison shares practical ways small and mid-sized nonprofits can sharpen their prospecting and reposition “tough” programs, especially in shifting political climates. You’ll learn how to identify real opportunities, speak to funder focus areas, and package your outcomes in ways that resonate. The Highlights Prospect where the odds are real: Use research tools to identify funders who funded new grantees last year and build your pipeline around them instead of chasing closed doors. Positioning beats “hard-to-fund”: No program is inherently unfundable; reframe outcomes to align with funder interests. Mindset shift for momentum: Swap “our program is hard to fund” for “we haven’t matched the right funder-message fit, yet.” Save time, increase wins: Stop spending time on “no unsolicited proposals” and redirect to open, new-grantee-friendly funders. Actionable Tips for Nonprofits Start your list with “new grantees” filters: Find 20–30 funders who added new organizations last year; prioritize by alignment and deadlines. Write a 1-paragraph positioning brief: For each program, list the community problem, your outcome, and 1–2 crosswalks to current funder priorities (e.g., “street outreach → community building”). Qualify fast: If a funder is closed to unsolicited proposals and has no pathway to connect, park them for later and move on. Collect proof points: Gather quotes, stories, or early indicators (surveys, sign-ups, attendance) that validate your reframed outcomes. Resources and Links Connect with our host, Maria Rio Connect with our guest, DeaRonda Harrison DeaRonda’s website Support our show. We are fully self-funded! Watch this episode on YouTube Need help with your fundraising? Book a Discovery Call HereSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Oct 28, 2025 • 27min
From Donor-Centric to Community-Centric Fundraising
Send us a textFrom Donor-Centric to Community-Centric: Building Equity Into Fundraising Most “best practices” put donors and boards at the top of the pyramid - and everyone else (staff, volunteers, service users) at the bottom. In this episode of The Small Nonprofit Podcast, Maria Rio breaks down the shift from donor-centric to community-centric fundraising and why this change is key to building a more equitable nonprofit sector. Maria unpacks how covert white supremacy shows up in nonprofit culture, from “tone-policing” to donor hero narratives, and what it looks like to root those habits out in everyday fundraising. She also shares how fundraisers can start bringing donors into these conversations—challenging outdated ideas about overhead, pushing back on problematic donations, and transforming donors into real partners for justice. Maria shares the mindset, tools, and examples every fundraiser needs to move from good intentions to meaningful action—without burning out or compromising their values. Community-Centric Fundraising in Nonprofits - The Highlights: Why community-centric fundraising is more than a trend; it’s a reimagining of how nonprofits build power and impact. The hidden ways white supremacy culture shows up in fundraising practices (and how to spot them). How to have respectful but firm conversations with donors about overhead, dignity, and equity. Why “no” can be the most ethical and mission-aligned answer to a donation. How to turn donors into true advocates and allies for systemic change. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! Community-Centric Fundraising in Nonprofits – 5 Actionable Tips: Audit your fundraising practices — Identify donor-centric habits that center wealth instead of community. Educate your donors — Share resources like the Community-Centric Fundraising Hub and invite donors to learn alongside your team. Challenge problematic donations — Ask: “Does this gift align with our mission and values?” before saying yes. Talk openly about overhead — Frame it as the cost of doing meaningful, sustainable work—not a burden. Reframe donor relationships — Position them as collaborators in social change, not saviors. Resources and Links Community-Centric Fundraising Hub Vu Le’s Nonprofit AF Blog Connect with Maria Rio on LinkedIn Support The Small Nonprofit Podcast — we’re fully self-funded! Donate here Watch this episode onSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Oct 21, 2025 • 26min
Grant Writing Strategies That Work
Send us a textGrants look easy from the outside: download a form, fill it in, wait for the cheque. In reality? Cold applications rarely convert, and the magic happens off the application portal. On this week’s episode of The Small Nonprofit Podcast, Maria Rio and co-host Caitlin McBride unpack why grants are not the quick win many organizations expect and how a single 15-minute call can completely change your pitch, and your odds. We break down what funders won’t put on their website, why most “perfect fit” applications still miss, and how to flip your process from “apply first” to “build trust first.” If you’ve been told to “just send more grants,” but aren’t seeing the results you want, this one’s for you. Grant Writing for Nonprofits - The Highlights: Cold grants rarely win funds Caitlin shared a study by grant consultant Valerie Grant that analyzed 270 grants over 19 months. When organizations submitted cold applications with no prior connection, the approval rate was 7 percent. That means 93 percent were denied. High volume without strategy burns time. Relationships exponentially increase your odds When there was prior contact or a relationship, the approval rate rose to 17 percent - a 140 percent increase. Funders often clarify fit, timing, and budget in conversation. Sometimes the formal application follows an informal yes. Expect a 12-to-18-month runway Grants are a long game. Many wins come after a first rejection, a feedback loop, and a re-application in the next cycle. Most funders have fixed windows, internal review processes, and shifting priorities that you cannot rush. Plan your efforts and your expectations accordingly. Do not build your budget on speculative grants Caitlin is conservative: she only budgets grants that are multi-year or renewed reliably with active stewardship. If you base a program plan on a hoped-for grant and it does not land, the fallout can be severe. Capacity and clarity come before hiring a grant writer A grant writer cannot save a weak system. You need a clear project or program, measurable outcomes, data collection, stories, and a stewardship plan. Your website must make you findable and credible; you should post annual reports, impact stats, audited financials, and real stories. Funders do their homework. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! Grant Writing for Nonprofits – 3 Actionable Tips: Call before you apply Use staff and board networks or mutual LinkedIn connections to secure a warm intro. Go in to validate: Are we a fit right now? What range makes sense? Which program aligns best? You will learn things not listed online and avoid misaligned applications. Measure the right inputs Track leading metrics, not just submissions; track the number of funder calls, Support the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Oct 14, 2025 • 20min
4-Day Week: Real Results of Implementing
Send us a textA four-day work week is not a gimmick. Done right, it can reduce burnout, stabilize output, and help you keep great people. Our guest today shares that after two years of doing a 4-day work week model, they saw a 46% increase in staff morale and wellbeing. This is only one of the many amazing benefits Imagine Canada has seen! In this episode of The Small Nonprofit Podcast, Maria Rio sits down with Jodene Baker, Vice President of Research, Advocacy and External Relations at Imagine Canada. Jodene oversees national research and policy efforts supporting Canada’s nonprofit sector. Imagine Canada also builds tools like Grant Connect and advocates federally to strengthen the sector. Maria and Jodene discuss the challenges of starting, decent work practices, and how to measure the unmeasurable. 4-Day Work Week for Nonprofits - The Highlights: Why try a four-day week in the first place The sector is stretched: lower average pay, rising demand, and chronic burnout. Imagine Canada saw the same internal pressures and chose to test a four-day week to improve staff wellbeing and retention while holding impact. Their model is 100 percent pay, 80 percent time, 100 percent outcomes Imagine Canada works Monday to Thursday and closes Fridays. There is no pay cut and no compressed schedule. This pilot began in January 2023 and is now extended through 2026. It remains a pilot so they can keep measuring and adjust if needed. Preparation made the shift workable They joined the Four Day Week Global pilot, created a cross-functional staff group, set clear goals, and defined success metrics. They also cleaned up calendars: Audited and shortened meetings Made Monday afternoons meeting-free internally Blocked Fridays well in advance to build the habit Measured results: wellbeing up, sick days down, impact stable They track roughly 50 metrics across wellbeing, productivity, and outputs. Recruitment and retention improved Candidates now cite the four-day week as a reason to apply. Staff attrition has dropped exponentially. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! ✨ Key Quote “The four day work week is a tactic - to help tackle wellbeing and equity challenges without needing to increase wages.” – Jodene Baker 4-Day Work Week for Nonprofits: 3 Actionable Tips: Do a calendar cleanse before you change schedules Remove or shorten recurring meetings. Pilot a no internal meetings block on Friday and a second block on Monday afternoon. This builds focus time, reduces context switching, and makes a four day schedule realistic. Decide your goals and metrics first Be clear about what you want to improve and what must be protected. Examples: morale, sick days, turnover, core outputs, donor respSupport the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Oct 7, 2025 • 28min
How EDs Lead Through a Governance Crisis in Nonprofit
Send us a textWhen a nonprofit faces a full board turnover, staff departures, and community outrage all at once, most Executive Directors want to run away. Nina Horvath stayed. In this episode of The Small Nonprofit Podcast, I sit down with Nina Horvath, Executive Director of the Coastal Jazz and Blues Society, producers of the Vancouver International Jazz Festival. Years ago, Nina joined Coastal as their ED just two weeks before a contentious AGM that resulted in a complete board shake-up. What followed was months of turmoil, community mistrust, and staff uncertainty. Through transparency, communication, and stubborn resilience, Nina helped guide the organization back to stability. Her leadership built psychological safety, trust with the community, and provided much-needed calm through the storm. Governance Crisis in Nonprofits - The Highlights: Transparency is your anchor in chaos Closed doors fuel suspicion. Nina used weekly all-staff meetings and open communication so people knew what was happening and why. Community needs a seat at the table Quarterly town halls gave members and musicians space to ask questions, share feedback, and hold leadership accountable. A transition board can stabilize governance A small, mixed transition board of former members and community reps helped build the path forward in a collaborative way. Funders will stick with you if you are honest One-on-one check-ins with major funders, plus a clear plan forward, kept support intact. Leadership in crisis is about trust, not perfection Nina second-guessed herself early. Her advise to her past self would be to ground decisions in values and move at the speed of trust. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! Governance Crisis in Nonprofits: 3 Actionable Tips Set steady communication rhythms: Hold weekly all-staff check-ins and regular board updates. Silence invites rumors. Create public accountability moments: Run quarterly community updates or town halls. Share progress and the messy middle. Visibility builds credibility. Ask for help sooner: Bring in mentors, peers, or advisors. Outside perspective keeps you from carrying it alone. Support the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Sep 30, 2025 • 22min
Nonprofit Staff Are Not OK: The Changemaker Wellbeing Index
Send us a textThe 2025 Changemaker Wellbeing Index Report shows that 30% of nonprofit workers are experiencing food insecurity. This new study confirms what so many in our sector already feel every day: burnout, financial strain, and constant pressure. In this episode of The Small Nonprofit Podcast, Maria Rio is joined by Caitlin McBride, CFRE, a fundraising executive with over a decade of experience. Together, they unpack Future of Good’s 2025 Change Maker Wellbeing Index and what it reveals about food security, mental health, and overall wellbeing across Canadian nonprofits. Burnout in Nonprofits - The Highlights: We’re not in alignment with our values The study found that about 30% of nonprofit staff are experiencing food insecurity. Many organizations try to fight poverty in the community while it is happening inside their own four walls. Wellbeing is alarmingly low In arts, culture, and recreation, nearly half of staff reported poor wellbeing. Government-linked organizations like schools and hospital foundations reported lower but still concerning rates. Leadership and frontline experiences are different About half of entry-level and frontline staff reported poor wellbeing, compared to about 30% in senior leadership. Power, pay, and job security shape stress in very different ways. Turnover creates sector-wide brain drain More than 70% of entry-level staff who quit nonprofit roles leave the sector entirely. That is loss of experience, momentum, and future leadership. The future of the sector is at risk without change If early-career staff burn out and leave, organizations lose continuity and capacity. Sustainable missions require sustainable workplaces. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! ✨ Key Quote “Doing good does not put food on the table. Just because someone wants to make a difference does not mean it should come at the expense of their health or financial security.” – Caitlin McBride Burnout in Nonprofits: 3 Actionable Tips Compete on decent work If salary increases are limited, pull other levers: four-day work weeks, flexible schedules, real time off, meeting caps, and workload boundaries. However, if you can raise pay do it. Invest in systems for stability Track attrition, build simple budgets, create documented processes, and plan beyond year-end. Stable systems reduce chaos and protect staff wellbeing. Make wellbeing a core sustainability strategy Treat staff health and security as mission-critical. Align internal practices with external values so your team experiences the dignity your programs promise. Support the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Sep 23, 2025 • 24min
Major Gifts for Small Nonprofits
Send us a textSmall nonprofits deserve BIG support. However, many fundraisers stumble while trying one to one relationships with major donors without it feeling fake, forced, or transactional. Fundraising is not sales; it is matchmaking. At the heart of every major gift is a shared why: the values and experiences that connect you, your mission, and your donors. In this episode of The Small Nonprofit Podcast, Maria Rio breaks down how small nonprofits can shift their mindset about major gifts, move past common fears, and start building authentic, lasting relationships with donors. Major Gifts for Small Nonprofits: The Highlights Fundraising Begins With Your Why Donors are not just buying into what your organization does - they are connecting with why you do it. Leading with your “why” helps you find alignment and build deeper trust. Limiting Beliefs Hold Fundraisers Back Common fears like "I don’t know how to ask," "I don’t know wealthy people," or "fundraising feels like begging" stop many from even trying. Naming and reframing these beliefs is the first step to moving past them. Fundraising Is Not Begging - It Is Partnership Begging means asking for something in exchange for nothing. Fundraising is offering donors a chance to live in alignment with their values and invest in the world they want to see. Lean into the psychology of fundraising. Rejection Is Not the End A no does not mean rejection of you or your cause - it simply means the timing or priority is not right for the donor. Every no gets you closer to a stronger yes. Communication Goes Beyond Words How you show up matters more than a perfect script. Your tone, presence, body language, and ability to listen all play a bigger role in building donor confidence and connection than memorized lines. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! ✨ Key Quote from Maria: "Fundraising is not about convincing someone to give - it is about connecting them to a mission they already care about." - Maria Rio Major Gifts for Small Nonprofits: 3 Actionable Tips Reframe Fundraising as Matchmaking Think of yourself as the bridge between a donor’s values and your cause. You are not selling - you are introducing two parties who already belong together. Use the FORM Framework to Build Rapport Ask about Family, Occupation, Recreation, and Material interests to find common ground. Share about yourself too so it feels like a genuine relationship, not an interview. Anchor Every Ask in a Clear Story Focus on one problem, one solution, one result, and one impact. This keeps the conversation simple and powerful while helping donors clearly see the role they can play.Support the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
Sep 16, 2025 • 23min
Audience Building for Nonprofits
Send us a textGrowing your organization is about smarter, easier touchpoints. It’s about how small nonprofits can show up where people already are, build real connection, and grow a brand that attracts donors, partners, and advocates. In this episode of The Small Nonprofit Podcast, host Maria Rio is joined by Christa Stelzmuller, Chief Technology Officer at Charity: Water. Christa brings a wealth of experience leading technology, product, and data innovation at one of the world’s most recognized nonprofits. Together, they dig into how nonprofits can use technology and partnerships to deepen empathy, engage new audiences, and grow sustainable revenue. Audience Building for Nonprofits: The Highlights Nonprofits don’t need to compete for scraps: The real opportunity is to expand generosity overall. Whether through brand partnerships, tech, or social enterprise models, the sector wins when the giving pie gets bigger. Trust is a built-in nonprofit advantage: Strict reporting and transparency requirements give nonprofits credibility that influencers or corporations cannot always guarantee. Technology can drive revenue, not just costs: At Charity: Water, tech is seen as a way to build donor products, deepen engagement, and grow giving - not just an overhead line item. Partnerships are powerful growth tools: From influencers to retail experiences, nonprofits can use creative partnerships to show up in everyday spaces where people already spend their time and money. Long-term sustainability matters: Unlike corporate campaigns, nonprofits are designed to deliver solutions that last. We’re experts at building trust with communities and donors who want to see their dollars have real staying power. 🎧 Listen to more episodes for actionable fundraising tips and insights on nonprofit leadership, nonprofit governance, productivity & tools, and donor engagement strategies that work. We're here to eliminate nonprofit burnout and boost your donations! Audience Building for Nonprofits: ️ 3 Actionable Tips Know your audience Get clear on who you are trying to reach and where they spend their time. Local nonprofits may focus on community events, while larger ones might lean on digital strategies. Experiment with partnerships You don’t need a global brand to start. Partner with a coffee shop, an influencer, or a local business to amplify your message and create new touchpoints. Lead with transparency Share stories, impact data, and even challenges openly. Donors want to see not just where their money went, but how it created change. Resources and LinksConnect with our host, Maria Rio Connect with our guest, Christa Stelzmuller Check out Charity: Water website! Watch this Support the show Connect with the show: Watch the episode on YouTube; follow Maria Rio on LinkedIn for more conversations and resources. Or support our show. We are fully self-funded! Book a Discovery Call with Further Together: Need help with your fundraising? See if our values-aligned fundraisers are a fit for your organization.
