Business Wars Best of Business Wars Daily | Plant-Based Food on A Roll | 6
May 5, 2022
Heather Haddon, a food industry reporter for The Wall Street Journal, joins comedy writer Hallie Kiefer, known for her work on Crooked Media and the horror podcast Ruined. They dive into the plant-based food revolution as big-name brands like Beyond Meat partner with giants like PepsiCo. They discuss how fast-food chains are adapting menus to cater to shifting tastes and the implications of branding changes, including M&M's efforts towards inclusivity. The duo also examines the rise of functional sodas and the evolving landscape of consumer beverage preferences.
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Vegan Cycling
- Hallie Kiefer cycles on and off veganism, experimenting with synthetic meats.
- Her favorite Impossible Meat experience is Starbucks' sandwich, which isn't fully vegan.
Plant-Based Burgers
- Plant-based alternatives have gained more traction in European markets than in the U.S.
- U.S. adoption is driven by novelty, but long-term viability remains uncertain.
Oat Milk Preference
- Hallie Kiefer prefers oat milk in her coffee, finding it more delicious than dairy.
- She views oat milk as a potentially sustainable trend, posing a threat to dairy manufacturers.