Life Kit Find your authentic personal brand
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Jan 9, 2023 In this conversation, Lynda Peralta, a personal brand and networking coach, shares insights on developing an authentic personal brand in the social media age. She discusses the power of storytelling and community engagement in personal branding. Lynda offers a five-step process for crafting your narrative, including image audits and gathering feedback from friends and colleagues. She also addresses overcoming imposter syndrome and provides practical tips for enhancing your online presence, particularly on LinkedIn.
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Personal Brand Defined
- A strong personal brand isn't about buzzwords, logos, or filters.
- It's about people associating you with opportunities.
Identify Your Strengths
- Think about your closest friends and what they value in you.
- Your personal brand is what people know you for and seek you out for.
Image Audit
- Conduct an image audit by asking friends and family for three words that describe you.
- This helps understand existing perceptions.