Lynda Peralta

In this conversation, Lynda Peralta, a personal brand and networking coach, shares insights on developing an authentic personal brand in the social media age. She discusses the power of storytelling and community engagement in personal branding. Lynda offers a five-step process for crafting your narrative, including image audits and gathering feedback from friends and colleagues. She also addresses overcoming imposter syndrome and provides practical tips for enhancing your online presence, particularly on LinkedIn.