In Depth How Canva leveraged unconventional growth levers to grow to $42B | Cameron Adams (Co-founder & CPO)
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Aug 20, 2025 Cameron Adams, Co-founder and Chief Product Officer at Canva, shares his journey from Google to launching a $42B design platform. He discusses how Canva turned social media managers into passionate advocates and the lessons of a quiet launch day. Adams also reveals two unconventional growth levers that transformed their strategy and the importance of community feedback in product development. His insights on balancing vision with scrappy execution illustrate the unique path Canva took to resonate with millions of users worldwide.
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Rapid Founder Match
- Cameron met Mel and Cliff in two hours in person plus two Skype calls and then committed to building Canva.
- He says the fit felt like a glove and they quickly decided to partner based on complementary skills.
Make Your Own Luck
- Put yourself in a position of luck by showing your work and connecting with people.
- Reach out, share creations, and increase opportunities for serendipity.
Prototype To Learn Fast
- Rapid prototype loops of sketch-to-code revealed what worked in the editor quickly.
- Cameron credits that loop with finding the right paradigms for design in the browser.
