Habits, Hooks, and How to be Indistractable – Nir Eyal

If habits are meant to be useful, why then do we form bad ones? And just how can we resist the hook of technology, to be indistractable?

This week we're in conversation with Nir Eyal. Nir is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.”

In this episode we discuss:
- Why we form good (and bad) habits
- The underlying roots of distraction
- How to become indistractable

Nir Eyal: https://www.nirandfar.com/

To purchase Indistractable: https://www.amazon.com/Indistractable-Nir-Eyal/dp/194883653X?tag=thekerne-20&geniuslink=true

For a summary of Indistractable: https://www.nirandfar.com/skill-of-the-future/

Distraction guide: https://www.nirandfar.com/distractions/

This episode is part of of a new mini-series, which explores 'who's in control - the tech, or us?'. Look out for episodes with Nicholas Carr, Adam Alter and Anna Lembke, when they will be sharing their own views.

Host and Producer: Georgie Powell https://www.sentientdigitalconsulting.com/

Music: Toccare https://spoti.fi/3bN4eqO