Habits, Hooks, and How to be Indistractable – Nir Eyal
Freedom Matters
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The Number One Reason We Don't Achieve Our Goals
You went through that cycle of owning and taking responsibility for how you were responding to these triggers around your a number of years ago now, right? It was well before i started this line of research. And then you found yourself again, back in a similar cycle, but with technology. But this time, perhaps you had an understanding and a foundation that you could apply more quickly. You know t the number one reason we don't achieve our goals, we quit. Simple as that. So what if we could just persevere long enough to achieve that goal? Well, that's what becoming indistractable is all about. It's about learning how to persevere through that discomfort. That's
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