The Art of Selling Online Courses 208 Zero Competition: How She Picked Her Niche
Nov 21, 2025
Tami Macala, a professional mosaic artist and founder of the Santa Barbara School of Mosaic Art, shares her journey in a niche market. She reveals how she became a leader in online mosaic education, serving over 10,000 students. Tami dives into her 10-day course launch strategy, pricing tactics, and the importance of quality control in course production. She candidly discusses areas for improvement in her marketing funnels and emphasizes the challenges and benefits of managing a small but dedicated community. Her insights on collaboration and adapting to the pandemic are particularly inspiring.
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Launched Without A Business Plan
- Tami and her husband launched Mosaic Arts Online without a formal business plan and learned by doing.
- They leaned on practical skills (filming, editing) and organic growth to make it work.
Mixed Media Broadens Mosaic Appeal
- Mixed-media mosaics expand the audience beyond traditional mosaic techniques.
- Offering diverse materials helps serve beginners to advanced students.
10,000 Students And Evergreen Courses
- Mosaic Arts Online has served over 10,000 students and keeps courses evergreen with lifetime access.
- Wide course selection can overwhelm visitors, so they rely on categories and search filters.