Tami Macala

Tami Macala, a professional mosaic artist and founder of the Santa Barbara School of Mosaic Art, shares her journey in a niche market. She reveals how she became a leader in online mosaic education, serving over 10,000 students. Tami dives into her 10-day course launch strategy, pricing tactics, and the importance of quality control in course production. She candidly discusses areas for improvement in her marketing funnels and emphasizes the challenges and benefits of managing a small but dedicated community. Her insights on collaboration and adapting to the pandemic are particularly inspiring.