Big Shot

The Queen of Branding: Lynda Resnick’s $6 Billion Empire of FIJI Water, POM, & Wonderful Pistachios

Jan 30, 2025
Lynda Resnick, co-owner of The Wonderful Company, is a branding powerhouse behind FIJI Water, POM Wonderful, and Wonderful Pistachios. She shares her journey from child actor to marketing mogul, detailing her success in turning basic products into billion-dollar brands. Lynda reveals her unique approach to self-funding philanthropy and how her Jewish heritage shapes her values. Listeners will be inspired by her commitment to community health and her reflections on balancing creativity with business success.
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ADVICE

Think Inside The Box

  • Find the unique selling proposition within the product itself.
  • Do not rely on borrowed interest or celebrity endorsements to build a brand.
ANECDOTE

Franklin Mint’s Monopoly Success

  • Lynda Resnick transformed Franklin Mint from just collectible coins to licensed movie memorabilia and deluxe Monopoly sets.
  • They sold $150 million of the high-end mahogany Monopoly game through direct response ads.
INSIGHT

Branding Commodities Creates Value

  • Branding agricultural commodity products creates new markets and value.
  • Offering quality and consistent branding transforms generic products into household names.
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