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The Queen of Branding: Lynda Resnick’s $6 Billion Empire of FIJI Water, POM, & Wonderful Pistachios

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Branding Triumphs in Agriculture and Marketing

This chapter explores the evolution of branding ventures, notably the reintroduction of pomegranates, and the growth of Teleflora amidst changing subscription models. It delves into product innovation, challenges faced in marketing agricultural goods, and the strategies employed to transform ordinary items into recognizable brands, including the significant impact of consumer demand. Additionally, the conversation touches on the complexities of launching products in competitive markets and the creative process of branding unconventional agricultural products.

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