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The Queen of Branding: Lynda Resnick’s $6 Billion Empire of FIJI Water, POM, & Wonderful Pistachios

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The Rise of FIJI Water

This chapter explores the evolution and branding of FIJI Water, highlighting the significance of patience and authenticity in revealing a brand's identity. Through personal anecdotes and strategic insights, the speakers discuss the unique qualities of FIJI Water and the decisions that contributed to its premium market position.

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