The Game with Alex Hormozi Scaling Your Businesses with This $100M Offer Strategy (with Greg Hickman) Pt.2 - Sept. '21 | Ep 419
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Aug 6, 2022 Discover how to craft offers that clients can't resist! The discussion dives into the importance of understanding customer needs and the role of guarantees in enhancing sales. Learn about the balance of high-cost and low-cost clients within a business model. The conversation also highlights the critical partnership roles essential for scaling, along with practical strategies for delivering early customer success. Authenticity in coaching and the value of free education emerge as key themes for empowering aspiring entrepreneurs.
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Early Wins for Customer Success
- Create early wins for customers to build trust and demonstrate value.
- Identify what successful customers did differently in the beginning and replicate it.
Start with Done-For-You
- Focus on acquiring Done-For-You clients initially, even if delivery is challenging.
- Use this as paid research to understand client needs and refine your offer.
Recurring Revenue through Consumables
- Structure your offers with consumables as recurring revenue and one-time items as one-time value.
- This allows you to build a system (one-time) and then sell the inputs (recurring).
