Episode 107: The Big Get Sean McManus, Deion, Woj, MLB & Swifties
Oct 4, 2023
auto_awesome
Sean McManus, longtime CBS Sports chairman, talks about his career, working for legendary executives, and the NFL deal that changed CBS's fortunes. He also discusses the current state of sports media, including digital streaming and new sports rights deals. The hosts discuss alternate telecasts, Taylor Swift's influence on TV ratings, and recent sports news including ESPN parting ways with Van Gundy and Jackson.
Sean McManus highlights the importance of having a good strategy and strong relationships with sports properties for the future of traditional sports media.
Sean McManus believes that Tony Romo has set a new standard for NFL broadcasting and mentions Tom Brady's potential in the broadcasting booth.
Sean McManus explains his strategic approach in securing the NFL deal for CBS Sports and emphasizes the financial benefits and promotional opportunities it brought.
Deep dives
Sean McManus stepping down as Chairman of CBS Sports after 27 years
Sean McManus, after 27 years as Chairman of CBS Sports, has announced his retirement following the Masters next year. McManus had a successful run overseeing major sporting events and credits his successor, David Berson, for being ready to take over. While McManus will miss being part of the action, he believes the timing is right and is ready for the next chapter.
Reflecting on notable broadcasting moves made by Sean McManus
Throughout his career, Sean McManus made several notable broadcasting moves that he is proud of. These include bringing in Vern Lundquist, Dick Enberg, and Greg Gumbel to CBS Sports, as well as promoting and nurturing the careers of broadcasters like Ian Eagle and Tony Romo. McManus is particularly proud of the growth and success of female announcers and reporters in CBS Sports. He believes that CBS has the best and deepest lineup of announcers in the industry.
Challenges and future of traditional sports media
When asked about the future of traditional sports media, Sean McManus acknowledges the challenge of rapidly evolving technology and consumer behavior. However, he believes that big-time sporting events will continue to attract a live audience, making them valuable assets. While he doesn't predict specific outcomes, McManus emphasizes the importance of having a good strategy and strong relationships with sports properties. He expresses confidence in CBS Sports and the industry as a whole.
Discussion about Tony Romo's broadcasting career
Sean McManus addresses the speculation surrounding Tony Romo's broadcasting career. He clarifies that there was no intervention regarding Romo's performance and that their discussions were collaborative and focused on areas of improvement. McManus expresses pride in bringing Romo to CBS and believes that he has set a new standard for NFL broadcasting. He also mentions Tom Brady's potential in the broadcasting booth, highlighting the advantages he brings with his credibility and engagement.
Sean McManus's Journey in Sports Broadcasting
Sean McManus shares his journey in sports broadcasting, starting from his early days as a non-production executive at NBC Sports. He recounts how he took risks and learned from industry legends like Dick Ebersol, Mark McCormack, and Barry Frank. Eventually, McManus became the president of CBS Sports and successfully negotiated to bring the NFL back to CBS. He emphasizes the importance of maintaining relationships in sports media and highlights the value of the NFL in driving broadcast network success.
Securing the NFL Deal at CBS Sports
Sean McManus explains his strategic approach in securing the NFL deal for CBS Sports. He discusses building relationships with NFL commissioners and owners and presenting a compelling case for CBS to regain the broadcasting rights. McManus also highlights the financial benefits and promotional opportunities that come with having the NFL, stating that it greatly contributes to the success of CBS Sports and CBS as a whole. He shares his satisfaction with the deal-making process and the positive impact it has had on the network's ratings and overall relevance in the industry.
Last week, Sean McManus announced that he was stepping down as CBS Sports chairman next spring after a 27-year run. This week, McManus joins the podcast to talk about his career and the state of sports media. In a wide-ranging interview, McManus talks about his start in the business, working for legendary executives like Don Ohlmeyer, Geoff Mason and Mark McCormack. McManus takes listeners behind the curtain for the NFL deal he struck in 1998 that changed the fortunes of his network. McManus also discusses the current state of sports media, including the rise of digital streaming and Paramount+, CBS’ appetite for new sports rights deals and Tony Romo’s performance as the network’s top NFL game analyst.
Pod hosts Andrew Marchand and John Ourand discuss ESPN’s alternate “Toy Story” telecast that ran on ESPN+ alongside its exclusive Falcons-Jaguars game from London. They banter about the effect Taylor Swift and Deion Sanders have on NFL and college football TV ratings. Marchand talks about Mark Jackson’s broadcasting future, and Ourand offers an update on Diamond Sports Group’s bankruptcy saga.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode