The Sports Media Podcast cover image

Episode 107: The Big Get Sean McManus, Deion, Woj, MLB & Swifties

The Sports Media Podcast

00:00

The Impact of NFL on CBS and Television Industry

This chapter discusses the significant impact of the NFL on CBS and the television industry as a whole. It explores how acquiring NFL broadcast rights helped CBS regain its position as the number one network in prime time and the role of NFL in holding the television bundle together. The chapter also highlights the various ways CBS integrates NFL promotion into their programming and its overall value to Paramount.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app