Why Your LinkedIn Outreach Isn’t Getting Responses—and What to Do Instead (with Morgan J Ingram from AMP Creative) | Ep. 173

7 snips

May 29, 2025

Morgan J Ingram, Founder and CEO of AMP Creative, shares his expertise on transforming LinkedIn into a powerful sales tool. He reveals why traditional outreach methods often fail, advocating for blank connection requests over personalized ones. Morgan introduces his five-part framework for social selling, emphasizing clarity, engagement, and strategic commenting. He also discusses the importance of thoughtful interactions and quality content to connect with potential buyers. Get ready to revolutionize your outreach strategies and improve response rates!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Precision ICP Mapping on LinkedIn

Use LinkedIn Sales Navigator filters like activity, job title, and company size to define your ideal customer profile (ICP).
Map executive buyers, influencers, and company size to build a precise buying committee targeting strategy.

ADVICE

Send Blank Connection Requests

Maximize weekly LinkedIn connections by sending blank connection requests instead of personalized notes.
Sending 200 requests weekly at 10% acceptance nets about 20 new connections to fuel outreach.

ADVICE

Avoid Over-Personalizing Requests

Avoid spending excessive time personalizing LinkedIn connection requests; it wastes hours better spent elsewhere.
Blank connection requests lead to higher acceptance and open time to build conversations and comment meaningfully.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Scrappy ABM is back with an unfiltered masterclass on social selling, featuring Morgan J Ingram—Founder and CEO of AMP Creative. Host Mason Cosby walks through Morgan’s five-part framework for building pipeline and engaging decision-makers using LinkedIn, based on real-world outbound experience and data-backed tactics.

From mapping executive buyers and influencers with Sales Navigator to sending blank connection requests that outperform personalization, Morgan breaks down why traditional outreach is falling flat—and what to do instead. Learn how to avoid wasted hours, turn DMs into booked meetings, and design content that reaches even the most invisible buyers lurking in Slack threads.

This is practical, time-saving strategy built for real sellers—not LinkedIn influencers.

👤 Guest Bio

Morgan J Ingram is the Founder and CEO of AMP Creative, where he helps teams turn LinkedIn into a revenue engine using proven social selling systems. With firsthand experience as an SDR and a following of over 175,000, Morgan shares tested frameworks that connect sales development to business outcomes.

Connect with Morgan on LinkedIn

📌 What We Cover

Why LinkedIn connect rates are plummeting—and how to work around it
The “triangle function” approach to mapping buyers and influencers
Why blank connection requests outperform personalized ones (with math)
The “Five Cs” of social selling: clarity, connect, conversations, comment, content
Why 5–10 comments beat 100—and how to do it in under 30 minutes
How videos and voice notes outperform text-based DMs
When to follow up—and the best days to send video messages
Why content needs to be Slack-shareable, not just algorithm-friendly

🔗 Resources Mentioned

AMP Creative: ampcreative.io
Scrappy ABM: Visit for more ABM tips and strategies. ScrappyABM.com
Connect with Mason on LinkedIn for a conversation about ABM: Mason Cosby

If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to the Scrappy ABM podcast for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers!