SPOS #901 – Allen Adamson On Seeing The How

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Oct 15, 2023

Allen Adamson, a branding expert, discusses the effects of the pandemic on brands and the evolution of consumer behavior. They explore the importance of staying focused and excelling in marketing, changing behaviors and finding catalysts, marketing strategies, luxury goods, and first impressions.

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Introduction

00:00 • 2min

Adapting Branding During the Pandemic

01:31 • 3min

The Evolution of Mass Innovation and Consumer Behavior

04:10 • 21min

Importance of Staying Focused and Excelling in Marketing

25:38 • 6min

Changing Behaviors and Finding Catalysts

31:54 • 5min

Marketing Strategies and Signature Experiences

37:10 • 2min

Luxury Goods and the Desire for Authenticity

39:28 • 10min

Exploring First Impressions, Changes, and Redemption in Relationships

49:32 • 5min

Welcome to episode #901 of Six Pixels of Separation - The ThinkersOne Podcast.

Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #901. Navigating the ever-shifting landscape of branding is challenging. Few understand this terrain better than Allen Adamson. With extensive experience in both corporate and academic settings, he offers a unique lens through which to understand the challenges and opportunities that today's businesses face. Allen has contributed to the success of global players such as GE, Johnson & Johnson, and FedEx, with a focus on identifying and delivering what truly matters to audiences. His latest book is Seeing The How - Transforming What People Do, Not Buy, To Gain Market Advantage. Allen makes the compelling case for customer experience as a strategic differentiator. His insights arise from years of multi-sector experience, beginning in the supermarket aisles of Unilever, progressing through advertising firms, and culminating in senior leadership at Landor Associates. As an adjunct professor at NYU's Stern School of Business and Cornell University, Allen shares his insights by adding academic rigor to practical expertise. He's not just a thought leader... he's a practitioner dedicated to actionable solutions. His past books include, BrandSimple, BrandDigital, The Edge, and Shift Ahead. He serves as an expert witness in litigation concerning brand assets and has the trust of media outlets ranging from CNBC to The New York Times. Co-founder and managing partner of Metaforce, Allen brings together a consortium of top-tier industry talent, tasked with identifying and executing high-impact customer experiences. In this episode, we delve deep into the transformative potential of aligning customer experience with brand promise. It's a conversation for anyone invested in the future of building a smarter business through branding and market leadership. Enjoy the conversation...

Running time: 54:06.
Hello from beautiful Montreal.
Subscribe over at Apple Podcasts.
Please visit and leave comments on the blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
Check out ThinkersOne.
or you can connect on LinkedIn.
...or on Twitter.
Here is my conversation with Allen Adamson.
Seeing The How - Transforming What People Do, Not Buy, To Gain Market Advantage.
BrandSimple.
BrandDigital.
The Edge.
Shift Ahead.
Metaforce.
Follow Allen on LinkedIn.
This week's music: David Usher 'St. Lawrence River'.