Allen Adamson

Allen Adamson, a branding expert, discusses the effects of the pandemic on brands and the evolution of consumer behavior. They explore the importance of staying focused and excelling in marketing, changing behaviors and finding catalysts, marketing strategies, luxury goods, and first impressions.

Distinguished branding expert Allen Adamson discusses the importance of delivering exceptional customer experiences in a competitive market. He shares 8 lenses to help companies stand out and emphasizes the need for marketers to offer ideas to customers and assess their feedback. The podcast also explores market perspectives on AI, the metaverse, and skydiving, as well as the impact of the pandemic on consumer behavior. Additionally, it emphasizes the challenges marketers face in a multichannel world and the significance of understanding customer needs and creating extraordinary experiences.