The Australian Seller
TAS 126 – $3.0 Million on Amazon per year selling sunglasses & building the Woodies brand with Cory Stout.
May 22, 2022
Cory Stout, founder of the successful Woodies brand, shares his incredible entrepreneurial journey from selling watches on Groupon to generating $3 million annually selling wood-frame sunglasses on Amazon. He unveils his top tips for new and seasoned sellers, emphasizes the importance of branding and storytelling, and discusses innovative marketing techniques for boosting product visibility. Cory's nomadic lifestyle reflects the freedom of running an e-commerce business, while he navigates challenges and successes with the support of his small team, including his mom.
43:40
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Quick takeaways
- Cory Stout's journey from overwhelming sales on watches to establishing Woody's sunglasses highlights the importance of adaptability in entrepreneurship.
- His strategic focus on customer experience and effective use of social media has been crucial in achieving $3 million annual sales on Amazon.
Deep dives
Corey's Journey from Groupon to Amazon Success
Corey Stout began his entrepreneurial journey by selling watches through Groupon, experiencing a massive influx of orders that ultimately overwhelmed his resources. Despite the initial disaster, he pivoted to creating Woody's, a brand specializing in wooden sunglasses. By focusing on unique product features and enhancing the customer experience, Corey turned his venture into a thriving business, generating about $3 million annually with a small team. His ability to innovate and adapt paved the way for his success in the competitive e-commerce industry.
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