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TAS 126 – $3.0 Million on Amazon per year selling sunglasses & building the Woodies brand with Cory Stout.

The Australian Seller

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Woodies: Crafting a Unique Brand in E-Commerce

This chapter explores the founding of Woodies, a wooden sunglasses brand, amid market challenges and the importance of branding and storytelling. It recounts personal experiences in e-commerce, including handling negative product reviews and navigating significant sales mistakes, emphasizing resilience and customer-centric practices. The narrative highlights the transformative impact of family support and effective customer service strategies in building a loyal customer base and achieving financial success.

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