This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose The Rise of the Content Entrepreneur - Research [Special Episode] (478)
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May 2, 2025 Dive into the exciting world of content entrepreneurship and the evolving creator economy, with insights on trends expected by 2025. Learn about the balance of renting vs. owning content platforms and how community can act as a form of currency. Hear about making a living as a creator and the importance of building your personal brand beyond social media. The hosts also touch on storytelling, consistency in content creation, and the shift in marketing strategies that align passions with career paths.
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Rise of Content Entrepreneurs
- Content creators are increasingly becoming business owners managing owned media platforms.
- This shift marks a move from social-first creators to content entrepreneurs focused on revenue control.
TikTok Effects Drive Owning Audiences
- TikTok's algorithm volatility pushes creators to prioritize owning their audience.
- Relying solely on social platforms for revenue is risky; creators must build owned media channels.
Prioritize Owned Media Channels
- Build your own owned media like a podcast, newsletter, or Substack to control revenue and audience.
- Use social platforms for discovery, but always drive traffic to your owned channels.