The Rise of the Content Entrepreneur - Research [Special Episode] (478)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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The Rise of Content Entrepreneurship
This chapter delves into the evolution of content entrepreneurs shifting from social media reliance to creating sustainable owned media businesses. It discusses the importance of developing personal brands and revenue streams independent of social platforms, alongside the challenges and opportunities this landscape presents. The speakers highlight the entrepreneurial mindset necessary for long-term success, recounting stories of individuals and the significance of consistent content creation in maintaining marketability.
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