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App Marketing by App Masters
All Your App Marketing Questions Answered
Oct 23, 2023
Strategies for boosting app rankings on Google Play and Apple App Store, optimizing bidding on keywords in Apple search ads, tracking purchase conversions on Facebook ads, new tactics for iOS app marketing, approaching niche influencers, improving app downloads and conversion rates, optimizing app icons and screenshots, starting an app with low code, Q&A, and a preview of upcoming episode.
01:17:14
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Quick takeaways
- Keyword research is crucial for ASO, use tools like Sensor Tower and analyze search trends on Google.
- Optimize key elements of your app listing to improve conversion rates and attract organic downloads.
Deep dives
Importance of Keyword Research in ASO
Keyword research plays a crucial role in ASO, especially when targeting specific markets like Brazil where Apple doesn't provide a popularity score. Analyzing search trends on Google and using tools like Sensor Tower can help identify relevant keywords with search traffic. Consider leveraging long-tail keywords and optimizing your app's metadata to align with popular search terms. Additionally, exploring SEM tools and leveraging Google AdWords can provide insights into keyword traffic and competition.
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