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17min chapter
All Your App Marketing Questions Answered
App Marketing by App Masters
Optimizing App Icons and Screenshots
In this chapter, the speakers discuss the use of app icons and screenshots to improve app downloads. They mention that adding keywords to the app icon can have a significant impact on downloads. They also recommend leading with the main keyword, including social proof, and showcasing unique features in the screenshots. The chapter ends with a brief mention of Apple search ads and a humorous moment.
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