DTC Podcast Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNF
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Jul 11, 2025 This discussion dives into the retention blueprint tailored to four key customer cohort types. It reveals how acquisition cohorts can thrive with evergreen email automation. Balanced cohorts benefit from engaging post-purchase flows that encourage repeat visits. Retention-heavy customers are encouraged through SMS and social media strategies to enhance their lifetime value. For subscription models, swift trials and targeted upgrades are essential. The insights are packed with practical tactics to maximize customer loyalty and revenue.
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Acquisition Cohorts Need Evergreen Flows
- Acquisition businesses don't rely on repeat purchases to drive revenue effectively.
- Create evergreen email "gauntlets" flooding inboxes with focused content to maximize first-time purchases.
Balanced Cohorts Require Segmentation
- For balanced businesses, prioritize post-purchase flows aimed at driving repeat purchases within 30 to 60 days.
- Segment customers and incrementally test funnels instead of deploying many emails at once for efficiency.
Retention Businesses Use SMS & Social
- Retention-heavy businesses should focus on simple post-purchase flows to secure that second purchase.
- Use SMS and social media to provide early access to promotions and boost repeat purchases.