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In this no-fluff edition of All Killer No Filler, Jordan Gordon lays out the retention blueprint based on four fundamental customer cohort types. Whether you're selling one-time purchases or building a subscription empire, this episode helps you build the right post-purchase flows, campaign cadence, and automation strategies based on your actual repeat data.
Key Takeaways:
- Acquisition Cohorts need evergreen “gauntlets” — front-loaded automation built once, used forever
- Balanced Cohorts benefit most from segmented post-purchase flows that drive 30-60 day repeat
- Retention-Heavy Cohorts (like consumables) should use SMS and social to boost LTV
- Subscription Cohorts must push trials and upgrades fast — packaging insert CTAs and paid retargeting are key
This episode isn't just about theory. It's about practical segmentation and flows to extract every dollar of LTV your cohorts are ready to give — without wasting effort on email trees that don't convert.
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Timestamps
00:00 - Four cohort profiles every DTC brand must know
03:00 - How to approach retention for acquisition-focused brands
08:00 - Email gauntlet strategies that boost first purchases
10:00 - Tactics for balanced brands to drive second purchases
17:00 - Segmented post-purchase flows vs. clean funnel approach
22:00 - Classic retention businesses and high-frequency repeat tactics
27:00 - Subscription-first brands and why LTV hinges on autoship
33:00 - Building effective replenishment and subscription paths
36:00 - Why inboxing, volume, and content drive retention success
38:00 - Cohort analysis frameworks for optimizing retention strategy
Hashtags
#DTCMarketing
#EmailMarketing
#CustomerRetention
#EcommerceStrategy
#ShopifyBrands
#LTVOptimization
#RetentionMarketing
#SubscriptionBrands
#PostPurchaseFlows
#AKNFPodcast
#TWBERP
#Pilothouse
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