

Serving in the Storm: How Hospitality Leaders Support Their Communities - David Jackson
Feb 23, 2025
David Jackson, President & CEO of the Boone Area Chamber of Commerce, discusses the pivotal role of hospitality in community resilience, especially after hurricanes. He highlights how local hotels became lifelines during crises, emphasizing the importance of collaboration among businesses. Jackson shares inspiring stories of how community engagement and storytelling can transform lives and bolster tourism. He also advocates for prioritizing employee well-being while serving those in need, showcasing the profound impact of united efforts in the hospitality sector.
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Hurricane Impact on Boone, NC
- Boone, NC, nestled in the Appalachian Mountains, experienced a hurricane in late September 2024.
- This significantly impacted the region's interconnected tourism, causing widespread damage and closures.
Serving the Community in Crisis
- Hotels should prioritize supporting displaced families and aid workers during crises.
- Treat them with empathy, offer essential services, and create a welcoming atmosphere.
Supporting Staff During Crisis
- Support your staff during crises, as their well-being affects the entire operation.
- Recognize their contributions and ensure they feel valued and cared for.