David Jackson

David Jackson, President & CEO of the Boone Area Chamber of Commerce, discusses the pivotal role of hospitality in community resilience, especially after hurricanes. He highlights how local hotels became lifelines during crises, emphasizing the importance of collaboration among businesses. Jackson shares inspiring stories of how community engagement and storytelling can transform lives and bolster tourism. He also advocates for prioritizing employee well-being while serving those in need, showcasing the profound impact of united efforts in the hospitality sector.