CNLP 418 | Tony Morgan on Church Attendance Trends, Creating an Effective Digital Strategy, and Online Metrics That Matter
May 25, 2021
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Tony Morgan, an expert in church attendance trends and digital strategies, discusses the impact of podcasting on leadership styles, church attendance trends during COVID-19, building a team for digital ministry, and the future of church attendance in a post-pandemic world.
Analyze church attendance trends and develop digital engagement strategies.
Focus on online metrics and shift to engaging with individuals digitally.
Maintain financial stability and wisely invest resources for church mission.
Reevaluate strategies to attract and connect with new members outside the church community.
Deep dives
The Focus on Church Trends and Strategies
Discussing church attendance trends, digital strategies, and the impact of the pandemic on church operations. Church leaders explore effective ways to assess attendance patterns and develop digital engagement strategies.
Importance of Online Metrics and Effective Strategies
Highlighting the significance of online metrics and the need for churches to focus on a comprehensive digital strategy. Emphasizing the shift from viewing digital platforms as promotional tools to engaging avenues for connecting with individuals.
Financial Health and Reserves in Churches
Exploring the financial stability of churches during the pandemic, indicating a slight increase in giving and strong cash reserves. Encouraging churches to wisely invest their resources to further their mission and impact.
Challenges Faced in Baptisms and New Believers
Addressing the decline in baptisms and new believers, signaling a need for reevaluation of strategies to attract and connect with individuals outside the church community. Advocating for a more extensive digital strategy to engage potential new members.
Digital Strategy: Transitioning from Promotions to Connections
Identifying a shift in churches' digital strategies from promotional content towards building connections with individuals online. Emphasizing the importance of viewing digital platforms as tools for engaging with people on their personal spiritual journeys.
Church Metrics: Counting Views and Monitoring Strategy
Some church leaders discuss whether to use a 'multiplier' when counting views, analogizing it to Super Bowl viewership statistics. They emphasize the importance of monitoring viewer statistics over time to assess the effectiveness of their online engagement strategies. The key focus is on using baseline measures to make informed decisions and improve audience engagement.
Future Church Trends: Hybrid Models and Engaging Both Faithful and Newcomers
Church leaders ponder the future of church attendance post-pandemic, anticipating a shift but not a complete return to pre-pandemic levels. They highlight the importance of implementing hybrid models that blend physical and digital ministry to reach both churchgoers and non-believers effectively. The discussion underscores the need for churches to reevaluate their strategies and embrace a forward-thinking approach to engage a broader audience.
The Carey Nieuwhof Leadership Podcast is a podcast all about leadership, change and personal growth. The goal? To help you lead like never before—in your church or in your business.
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