Church Attendance Trends and Strategies Amid COVID-19

The chapter delves into the quarterly report on church attendance trends during the pandemic, highlighting a significant drop in in-person attendance but a doubling of online viewership. It discusses the opportunity for smaller churches to engage relationally with individuals, emphasizes the importance of digital engagement funnels, lead magnets, and permission marketing strategies to connect with new people, and stresses the significance of financial preparedness for organizations during unexpected events like pandemics.