the bossbabe podcast
446: Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee
Jan 16, 2025
Join Angie Lee, co-founder of Soul, as she reveals her journey from a CBD tincture startup to a thriving wellness brand. Angie shares how listening to customer feedback drove their diverse product line's evolution. She highlights the importance of community strategies, effective partnerships, and customer-centric marketing. Dive into the challenges of funding and the significance of adaptability in entrepreneurship. Whether you are an aspiring entrepreneur or simply seeking inspiration, Angie’s insights are a treasure trove!
38:56
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Quick takeaways
- Angie Lee emphasizes the importance of flexibility in product development, allowing her wellness brand to evolve based on direct customer feedback and market demands.
- Building a community-driven brand through active customer engagement and strategic partnerships significantly enhances visibility and encourages organic growth in the DTC space.
Deep dives
Evolution of a Product-Based Business
The transition from starting as a CBD tincture line to evolving into a diversified product brand illustrates the dynamic nature of the DTC space. Founders initially aimed to market tinctures but remained flexible to develop new products, responding to consumer demands for innovations like gummies and microdoses. Customer feedback played a crucial role in this transformation, as listening to the community led to launching products that provided instant satisfaction and health benefits. This adaptability highlights the importance of being open to change and exploring new avenues that resonate with consumers.
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