19min chapter

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446: Building an 8 Figure Ecom Brand: A Masterclass with Angie Lee

the bossbabe podcast

CHAPTER

Evolution of a Wellness Brand

This chapter explores the transformative journey of a wellness brand evolving from CBD tinctures to microdose gummies and ready-to-drink beverages. Emphasizing adaptability and customer feedback, the discussion highlights how a genuine connection with consumers reshaped their product development and marketing strategies. The speakers reflect on the challenges of building a DTC brand, the importance of personal branding, and the balance between immediate engagement and sustainable growth.

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