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Quick takeaways
- Curation saves people time by narrowing down choices to the most relevant and desirable content.
- Curation is not limited to media businesses and exists in various industries as a means of simplifying choices and optimizing satisfaction.
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The Value of Curation
Curation is the act of narrowing down a consumer's choice to things that are believed to be relevant or desirable. Morning Brew, for example, has built a large audience by curating business news tailored to the needs and interests of their readers. Curation saves people time and provides them with value that is super-relevant. With the internet's abundance of information and content, consumers have less time but more content to choose from, making curation even more valuable as it helps them find the content most worth their time and attention.
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Listen to the best highlights from the podcasts you love and dive into the full episode