Curation is about narrowing down a consumer's choice to things that you believe the consumer will want or should want. People do not appreciate the value of curation, full stop. Three million people trust morning brew understands their business needs and interests better than any publication in the world. They only care that we're saving them time they would otherwise be spending figuring out what news they should care about.
Today I talk about why curation is a superpower, why it’s misunderstood, and why it’s more important than ever.
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