Fintech Ki Baat
How does this Indian Fintech Platform generates 9-11% fixed returns for Retail investors ? - Founder's Story with Ajinkya Kulkarni, Founder and CEO - Wint Wealth
May 19, 2023
Ajinkya Kulkarni, Founder of Wint Wealth, shares his entrepreneurial journey, mistakes, co-founder selection tips, organic growth strategies, and the importance of mental well-being. The podcast delves into reducing customer acquisition costs, navigating challenges, and inspiring budding entrepreneurs with key takeaways.
23:36
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Quick takeaways
- Organic marketing channels are crucial for B2C Fintech startups to acquire customers and build trust.
- Resilience, mental well-being, and dedication are vital for entrepreneurs to navigate the challenges of the startup journey.
Deep dives
Importance of Organic Channels in Customer Acquisition
In the podcast, the speaker emphasizes the significance of organic channels in acquiring customers for a B2C FinTech company. They discuss the challenges of customer acquisition through paid marketing and highlight the importance of building trust and loyalty through organic marketing efforts. By focusing on creating a differentiated product and leveraging organic channels like LinkedIn and Twitter, the speaker explains how they were able to generate traction and impressions, emphasizing the long-term benefits of organic marketing strategies.
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