The New Music Business with Ari Herstand Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.
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Dec 11, 2024 A DIY band shares their remarkable journey to streaming success despite few followers. They delve into innovative social media strategies, emphasizing the importance of authenticity and fan engagement. Humorous anecdotes about virtual songwriting sessions shed light on their creative process. They reflect on their local roots, the challenges of the pandemic, and the evolving dynamics of the music landscape. The discussion also highlights the tools musicians can use to enhance their online presence and build a dedicated fan community.
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Early Spotify Success
- Doublecamp gained 400,000 monthly listeners on Spotify with their first five songs.
- Early success came from playlist placements like Fresh Finds, New Music Friday, and playlist pitching.
Passive Metrics
- Doublecamp's initial Spotify playlist features drove early fan base growth.
- They realized the passive nature of playlist metrics when listener numbers dropped after losing playlist placements.
Discovery Mode Experiment
- Doublecamp experimented with Spotify Discovery Mode and saw significant streaming increases.
- They found it worthwhile even with the 30% royalty fee, prioritizing exposure over immediate streaming revenue.