The New Music Business with Ari Herstand cover image

Selling out Clubs With Very Few Followers? This DIY Band Is Making It Happen.

The New Music Business with Ari Herstand

CHAPTER

Navigating Social Media and Authenticity

In this chapter, the band discusses their creative process for producing engaging short-form videos while maintaining authenticity on social media. They explore the delicate balance between catering to their loyal fanbase and attracting new audiences through diverse content, sharing insights on their weekly filming routine. Additionally, they emphasize the importance of leveraging strategic ads for tour promotions and the challenges of tracking audience data in the music industry.

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