London Writers' Salon #088: Seth Godin — The Practice of Making & Shipping Work That Matters, Marketing, Creative Courage, The Resistance, Finding Purpose, Building Community
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Dec 23, 2023 
Seth Godin, one of the most influential writers and thinkers, discusses finding courage in creating and sharing creative work, prioritizing process over outcome, dealing with resistance and negative emotions, building communities of practice, the impact of AI on writing, and finding purpose in one's work.
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Fast Company Column
- Seth Godin wanted to write for Fast Company, but they didn't have columns.
- He consistently sent them unsolicited columns, and they eventually published his work.
Systems Thinking
- Seth Godin realized systems, not individuals, are often the problem.
- He learned to "hack" systems for their benefit, enabling personal growth.
Process Over Outcome
- Focus on the creative process, not the outcome.
- Detach from others' opinions; focus on the work itself.