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London Writers' Salon
#088: Seth Godin — The Practice of Making & Shipping Work That Matters, Marketing, Creative Courage, The Resistance, Finding Purpose, Building Community
Dec 23, 2023
Seth Godin, one of the most influential writers and thinkers, discusses finding courage in creating and sharing creative work, prioritizing process over outcome, dealing with resistance and negative emotions, building communities of practice, the impact of AI on writing, and finding purpose in one's work.
59:25
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Quick takeaways
- Consistent practice is essential for success in creative work, prioritizing the process over the outcome leads to meaningful results.
- Building a supportive and generous community is crucial for writers to create and share meaningful work.
Deep dives
The Power of Consistent Practice and the Importance of Process Over Outcome
Seth Godin, renowned author and thinker, discusses his latest books, The Song of Significance and The Practice, highlighting the importance of consistent practice in creative work. He emphasizes prioritizing the process over the outcome and suggests that engaging in consistent practice is the best way to succeed in creative pursuits. He also delves into topics such as resistance, how creatives can measure success, and the trap of authenticity. Seth encourages writers to focus on their craft, create value for their audience, and find their smallest viable audience.
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