26min chapter

London Writers' Salon cover image

#088: Seth Godin — The Practice of Making & Shipping Work That Matters, Marketing, Creative Courage, The Resistance, Finding Purpose, Building Community

London Writers' Salon

CHAPTER

Dealing with Negative Emotions and Impostor Syndrome

The guest shares their practices for recognizing and addressing negative emotions and impostor syndrome, emphasizing the importance of inviting resistance in and focusing on the smallest viable audience. They also discuss the importance of understanding target audience when creating marketing materials and emphasize the need to ignore negative reviews.

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