The Beauty Brains

Episode 299 - Lets talk about oil in beauty products

Apr 15, 2022
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ANECDOTE

Trip To In-Cosmetics And Family Visit

  • Perry visited In-Cosmetics Global in Paris and reported the show felt well attended and international.
  • He met Instagram contacts and then visited family in Germany after the trade show.
INSIGHT

Controversial Foot Odor Claim

  • A P&G ad in China claimed women's feet smellier due to higher bacterial biodiversity and less sock use.
  • Social backlash forced P&G to remove the claim despite some scientific basis.
INSIGHT

Post-Natural Brand Argument

  • Tiny Associates favors lab-made synthetic ingredients to reduce environmental strain from sourcing plant-based materials.
  • They argue synthetic ingredients can be purer and more sustainable than small-use plant extracts.
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