The Creator Spotlight Podcast Ep. 53: How to Make a Living as a Creator — from a podcasting expert ft. Amanda McLoughlin
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Apr 10, 2025 In this conversation, Amanda McLoughlin, CEO of Multitude and podcasting expert, shares her journey from YouTube vlogger to a successful podcaster. She discusses building a strong community and navigating the evolving podcast landscape over the past decade. Amanda emphasizes the need for creators to diversify their income streams and maintain authenticity with sponsors. She offers insights on saying no to opportunities that don’t align with your brand and highlights that a podcast's value isn't solely measured by profitability. Ultimately, she champions creators as businesses that should prioritize their independence.
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Early YouTube Community
- Amanda McLoughlin built a network through early YouTube vlogging.
- This was before Instagram and Twitter, when video replies fostered genuine connections.
Podcasting's Evolution
- Early podcasting was a niche format appealing to specific types of nerds.
- Conversational and interview styles now dominate, unlike the narrative, serial format of the past.
Multitude's Origin
- Multitude began as a way for Amanda and her podcasting friends to gain legitimacy.
- After forming Multitude, they were approached by a radio station and Sony Music for podcast production.