Navigating the Creator Economy: Empowerment Through Knowledge and Community

This week Francis is joined by podcasting Amanda McLoughlin, CEO of Multitude and co-host of the podcasts Spirits, Attach Your Resume, and Join the Party. Amanda began her journey as a creator vlogging on YouTube and has since spent over a decade in the podcast space.

Amanda's Podcasts:

Attach Your Resume

Join the Party

Spirits

All Multitude shows

Timestamps:

00:00:00 Introducing Amanda McLoughlin

00:01:29 Building a network through the early YouTube community

00:05:04 How the podcasting world has changed over the past decade

00:11:02 Forming Multitude

00:15:56 Building a top 0.1% without the algorithm

00:25:53 Podcast listeners are the most valuable audience

00:31:20 The most valuable thing you can do is say no

00:33:58 Diversifying your revenue streams

00:35:52 Sustainable creator-led businesses to model

00:38:53 Your podcast doesn't need to be profitable to be valuable

00:40:08 Never host your podcast with Spotify

00:45:58 All creators are a business

00:52:33 Platforms need creators, creators don't need platforms

00:56:13 Attach Your Résumé: stories behind seismic events in digital media

01:01:46 What NOT to focus on as a creator