The Power of the Cornerstone Funnel

The podcast episode explores the concept of the Cornerstone Funnel as a marketing system for coaches. The speaker, Brett McFall, explains that the Cornerstone Funnel simplifies the process of marketing and selling coaching services. By following a specific set of steps, coaches can remove confusion and doubt, allowing them to understand and apply the system more effectively. McFall emphasizes the importance of trust in the sales process and highlights how the Cornerstone Funnel builds trust at speed. The episode also introduces the idea of three types of buyers: emotional, logical, and fearful, and how coaches can tailor their language and approach to effectively sell to each type. The episode concludes with an invitation to a live training session where McFall will demonstrate the exact steps of the Cornerstone Funnel.