In this podcast, the hosts discuss the challenges of revenue forecasting for freelancers and agency builders. They provide insights on setting up sales projections, strategic revenue planning formulas, key factors for predicting income, and comparing Notion to spreadsheets for income forecasting tools.
Utilize Google Sheets to project revenue by creating a profit and loss statement-like setup with basic formulas for estimating sales.
Reverse engineer annual revenue targets by determining new clients needed, average order value, and lead conversion rate for financial goal clarity.
Deep dives
Forecasting Revenue with Google Sheets
Using Google Sheets allows for projecting revenue by creating a profit and loss statement-like setup listing products sold, monthly projections, and basic formulas to estimate sales. By starting with the current monthly recurring revenue (MRR) and adding projected sales, a straightforward projection over several months can be achieved.
Reverse Engineering Revenue Goals
To set revenue targets, one can reverse engineer the desired annual revenue by determining the number of new clients needed, average order value, and the conversion rate. By focusing on leads required to achieve revenue goals, a clear path towards financial targets can be established.
Exploring Forecasting Tools Like Cushion
Tools like Cushion offer freelancers ways to balance their income by projecting low-income months based on scheduled projects and time allocation. By visualizing income fluctuations and suggesting adjustments in advance, freelancers can avoid the feast and famine cycle often associated with freelancing.