5min chapter

Freelance to Founder cover image

[Q&A] Predicting Income

Freelance to Founder

CHAPTER

Strategic Revenue Planning Formula

Learn how to set income goals by reverse engineering desired revenue, breaking it down into components like new clients, average order value, and conversion rate to determine the number of leads needed. Discover a formula to calculate leads required, and the significance of manipulating conversion rate, number of pitches/cold emails, and profit on average orders to boost cash flow and revenue.

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