HUNGRY. The Swedish Focus Expert: How to 10x Your Brand Growth in 12 Months - Henrik Grim, Mimo
Sep 15, 2025
Henrik Grim, co-founder of Mimo and a veteran of iZettle and Spotify, shares his journey through the startup landscape. He highlights the crucial role of cash flow for brand success and unpacks the art of fundraising. The influence of Sweden's cultural traits, like the 'Law of Jante', shapes entrepreneurial approaches. Henrik draws parallels between competitive sailing and startup leadership, emphasizing customer focus and adaptability. He opens up about balancing personal and professional challenges, offering insights into the emotional side of entrepreneurship.
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Cash Flow Is The Ultimate Constraint
- Cash flow is the make-or-break constraint for growing consumer brands.
- Brands often underestimate how urgent cash needs become when large orders or late payments hit.
Mimo Began From A Family Pain Point
- Henrik started Mimo after seeing his wife manually run invoices and struggle with supplier payments for her dad's construction business.
- That seed showed him old industries needed automated payments and working capital solutions.
Why Stockholm Punches Above Its Weight
- Stockholm's startup edge comes from role models, talent density and supportive funding networks.
- Early successes like Skype and iZettle created a local multiplier effect for tech founders.
