Game Changers with Molly Fletcher Neil Blumenthal on How to Build a Purpose-Driven Team
Nov 23, 2021
In this engaging chat, Neil Blumenthal, co-founder and co-CEO of Warby Parker, shares insights on building a mission-driven company. He reflects on the brand's inception, tackling industry frustrations, and the success of their Buy a Pair, Give a Pair program. Neil emphasizes the importance of a strong culture, defining engagement as happiness plus productivity, and the impact of social good. He also reveals challenges in hiring and maintaining energy in leadership, offering practical tips for staying connected and energized in a purpose-driven environment.
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Founding From A Dorm-Room Frustration
- Neil and his three Wharton classmates launched Warby Parker after shared frustration with overpriced eyewear.
- A late-night email sparked rapid agreement and the founding team began building the idea immediately.
Price With Believability In Mind
- Test price sensitivity before locking in a price and marry art with pricing science.
- Choose a price that feels deliberate and believable to customers, not just numerically optimal.
Design Brand Before Naming
- Build a clear brand architecture before picking a name or identity.
- Use intentional brand words and inspirations to guide design, naming, and product choices.