Nir And Far: Business, Behaviour and the Brain

How to Be Lucky in Business and Life: 4 Science-Backed Principles - Nir And Far

Sep 16, 2024

06:54

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Joël Le Bon, a marketing and sales professor at Johns Hopkins University, shares fascinating insights into the role of luck in business success. He reveals that luck isn't just random chance; it can be intentionally cultivated and managed. Through scientific research, he discusses how a positive mindset can create more opportunities and enhance sales performance. This conversation challenges traditional views on luck, suggesting it can be a strategic advantage in both business and life.

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Quick takeaways

Luck can be cultivated through intentional behaviors such as seeking new opportunities and changing daily routines, enhancing overall success.

Emphasizing resilience and self-compassion allows individuals to reframe setbacks as opportunities for growth, ultimately increasing perceived luck.

Deep dives

The Mindset of Luck

Luck is often perceived as a random occurrence, but it can actually be cultivated through specific mindsets and behaviors. Research by psychologist Richard Wiseman reveals that individuals can generate their own good fortune by adhering to four key principles: seizing chance opportunities, trusting one's intuition, fostering positive expectations, and demonstrating resilience. For instance, individuals who actively pursued variety in their daily routines, such as changing their commute or engaging with new people, often reported enhanced luck in their lives. This notion of 'provoked luck' suggests that success in business can be significantly influenced by strategic behaviors that maximize unexpected opportunities.

Luck Can Be Created, Not Given

01:48

Transforming Luck: A Mindset for Success in Business and Life

7min

Something as vague and indiscernible as “luck” has no place in the business world, right? Yet studies show luck can make all the difference between business success and failure. So, can you learn how to be lucky?

Joël Le Bon, professor of marketing and sales at Johns Hopkins University Carey Business School, has found that luck is a significant factor in sales professionals’ performance. He even says companies can manage their luck to get a competitive edge.

You can read the Nir And Far blog post on: How to Be Lucky in Business and Life: 4 Science-Backed Principles https://www.nirandfar.com/how-to-be-lucky/

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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