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Nir And Far: Business, Behaviour and the Brain
How to Be Lucky in Business and Life: 4 Science-Backed Principles - Nir And Far
Sep 16, 2024
Joël Le Bon, a marketing and sales professor at Johns Hopkins University, shares fascinating insights into the role of luck in business success. He reveals that luck isn't just random chance; it can be intentionally cultivated and managed. Through scientific research, he discusses how a positive mindset can create more opportunities and enhance sales performance. This conversation challenges traditional views on luck, suggesting it can be a strategic advantage in both business and life.
06:54
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Quick takeaways
- Luck can be cultivated through intentional behaviors such as seeking new opportunities and changing daily routines, enhancing overall success.
- Emphasizing resilience and self-compassion allows individuals to reframe setbacks as opportunities for growth, ultimately increasing perceived luck.
Deep dives
The Mindset of Luck
Luck is often perceived as a random occurrence, but it can actually be cultivated through specific mindsets and behaviors. Research by psychologist Richard Wiseman reveals that individuals can generate their own good fortune by adhering to four key principles: seizing chance opportunities, trusting one's intuition, fostering positive expectations, and demonstrating resilience. For instance, individuals who actively pursued variety in their daily routines, such as changing their commute or engaging with new people, often reported enhanced luck in their lives. This notion of 'provoked luck' suggests that success in business can be significantly influenced by strategic behaviors that maximize unexpected opportunities.
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