CHURN FM E234 | 6 Key User Onboarding Strategies Learned from HubSpot and Wistia with Andrew Capland
Feb 28, 2024
Andrew Capland shares 6 key user onboarding strategies learned from HubSpot and Wistia, emphasizing personalized user experiences for remarkable customer retention. The discussion delves into the critical role of continuous learning and adaptation in the ever-evolving SaaS landscape.
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Andrew's Early Career Path
- Andrew Capland started his career at Digitas working with major clients like Disney.
- At HubSpot, he learned to help smaller businesses grow by adapting big company strategies.
Small Business Success Fundamentals
- Small businesses that succeed nail fundamentals like clear customer identity and strong brand.
- Brand is crucial as it drives word of mouth and differentiates them from competitors.
Brand's Power at Wistia
- At Wistia, Andrew learned brand's power by seeing most signups come via word-of-mouth referral.
- This data proved brand influences acquisition beyond just SEO or conversion optimization.